Summer Street Shooting for Umoro

After all these years, street shoots are still alive and well. When you need to switch it up and need a real challenge, the streets will always provide you with ample stress. When summer hit’s here in Toronto, I do my best to take advantage of the good weather. The summers aren’t too long and the weather is perfect to explore all the nooks of the city. It was Canada Day, so the city is mostly dead. This would be the best time to explore the University of Toronto without getting in trouble. I am old now and I don’t think I can pass as a student anymore.

gfx50s, Umoro, toronto, UofT, street, style

Street shooting is all about wondering and letting locations and scenes open themselves up to you. On the drive in, an alleyway caught my eye. After shooting near where we parked, we ventured into that alleyway. There we found many textures and interesting light to work with. Slow shutter work is always risky, but not every image needs to be sharp. This particular jacket has a unique tear away zipper. I was trying to convey the action of opening the jacket.

gfx50s, Umoro, toronto, UofT, street, style

When it comes to street shooting, I pack very little. The only item really is the camera. I don't bring lights or reflectors. I intend to move quickly and get as much variation. I also know we aren’t always welcome everywhere we choose to shoot so the smaller the footprint, the most likely no one will bother you. Instead of lugging a flash (although I would love to) I hunt for good or interesting light. I am no longer afraid of hard light when I find it, with the Fujifilm GFX50S, there is forgiveness in the highs and lows.

gfx50s, Umoro, toronto, UofT, street, style

Speaking of light, the best time to shoot would be the evening or early morning. Everything from the colors to the long shadows from the low angle of the sun really changes how everything looks. At this time, I’m usually in a rush to get as much as I can be fore the sun dips or gets too high. Speaking of street photography, I have to plan a solo shoot and really try some new techniques before the summer is over.

Model: Mark Gallardo

Shot for: UMORO

Multiple Exposures - ACP Customs

One of the first realizations when it comes to lighting cars and motorcycles is size. These subjects are way larger than a person. The only way to combat this issue is either to use many lights or the much cheaper way, light painting. Combining multiple exposures really helps create a more balanced photo. 

ducatiacpgfx50s.jpg

Making sure everything is placed the way you like it by taking the time to compose the shot. Cementing that tripod in place is key. Slight shifts of the camera, even when hitting the shutter button can spell hell later in Photoshop. Having to alight and free transform until everything lines up can be tough. Prevent this issue by using a remote trigger. 

Once you are happy with your composition, leave everything as is. When it comes to workflow, thinking ahead will save you a ton of time.  As I lite the bike by section, I was mindful of the key light position. Lighting the bike completely would result in a flat image. 

Fujifilm GFX50s + GF 63mm f/2.8 merged Pano

Fujifilm GFX50s + GF 63mm f/2.8 merged Pano

In post-production, the best thing about having multiple layers is the control. You now have full control over how bright any section of the bike can be. Fully lighting the bike wouldn't be as interesting, but this is subjective. The first image consists of about 6 images combined together. It's a fun test of my computer power, where 6 images stacked is a whopping 660MB o,r a whole bootleg movie from Kazaa. And that's just the working files. In the end, the extra effort placed on lighting and combining allows you to create a tailored image. 

Basketball Under a Freeway

It will always be a compromise, use a DSLR for the autofocus and speed or go for the medium format and get more detail, colors and depth. When it comes to speed, nothing beats a DSLR, the autofocus is lightning fast but, it falls short with it comes to color and dynamic range. I chose the Fujifilm GFX 50s for this shoot. When it came to action, we had to redo it multiple times, but when you grab that shot, it's all worth it. 

Fujifilm GFX 50s + 63mm - f/3.6 @ 1/100th/sec

Fujifilm GFX 50s + 63mm - f/3.6 @ 1/100th/sec

For this shoot, I chose two Profoto B1s with midi octabank from Elinchrom and Profoto Zoom Reflector. We were shooting around 11:30 AM on a sunny day, but since the location is under a freeway, it was completely shaded. The light on the side acted as a natural rim light. The octabank was the key light for this shoot. A bit of flash goes a long way when it comes to separating your subject from the background. In the image above, there are two flashes, one camera left with the zoom reflector at its' lowest power and another in the octa camera right. Adding @drkev_hybrid in the foreground camera right really helps build a scene as well. Having someone playing basketball with a friend is more powerful in this context. This is my personal feeling, Kev did not object. 

Fujifilm GFX 50s + 63mm - f/2.8 @ 1/125th/sec

Fujifilm GFX 50s + 63mm - f/2.8 @ 1/125th/sec

This shot took multiple tries. Moving onto an EVF (electronic viewfinder) has its pros and cons. A DSLR is a real-time image produced by a mirror, an EVF is a screen and when you consider all the processes needed to create that image, there are some delays. I am sure with practice it will become easier, but for now, it is still a little challenging to nail shots like these. Since I am using flash without the Profoto TTL remote, I am trapped at 1/125th/sec which isn't the best for freezing action unless you press that shutter at the moment of inertia. It took a couple tries and a missed shutter clicks on my end, but in the end, we came away with one useable shot. 

The lighting set-up for this shot is a little different. Adding more rim light wouldn't benefit this scene, there was plenty to be had from the sun. Instead, I opted to bounce light off the ceiling with a Profoto B1 with the Zoom Reflector. This helped reduce the exposure and retain some of the detail outside the underpass. Flash also aids in freezing action, something I needed desperately. There is an octabank camera left as well to help separate the shooter.  

Fujifilm GFX 50s + 63mm - f/2.8 @ 1/125th/sec

Fujifilm GFX 50s + 63mm - f/2.8 @ 1/125th/sec

If you can pose a shot, go for it. I start with the actual action and go from there. Considering that medium format cameras are slow, it's a must. Trying to capture this at its actual speed is nearly impossible or would take much longer. I am sure if you look, you can tell my light set up for this one pretty easily. Octabank camera left and the ceiling is a dead give away for the second light. If I could go back, I would have turned the power of the flash located camera right down just a tad.

These images were created for Myodetox. There was a book published and printed that I am waiting to get my hands on. Once I get it, I will update this post with some tear sheets of the design work. There are a couple of IG stories from the event I saw, it looks amazing. Seeing my work printed is why I do this. On to the BTS. 

iPhone X

iPhone X

OSC Cross Catalog

Photographing catalog images is all about nailing the look and coordinating time to make the most of the studio time. This day we shot 109 items for OSC Cross in a 8 hour period with all prep included. Photographing on white paper is no longer the status quo when it comes to product photography. We choose a textured background and an interesting floor, one that did not take the viewers eyes away from product itself. Lighting with direction and making sure there are controlled shadows helps bring interest to the products. Not only does it help show texture, but dimension which is important to the both the client when viewing the product, but for the manufacture, demonstrating a sound product. Priority always goes to the product on these shoots.

Loding

Luckily, during a press day at Loding, I had the chance to set up some big lights and capture the works of art put forward by their patina master. We were the last ones for the day, so the little extra time allowed me to go the extra mile when capturing his portrait and one off works of art. 

loding shoes portrait
loding shoes
loding shoes
loding shoes
loding shoes

Christian Guzman & Alphalete for Umoro

I had the pleasure of working for Umoro to shoot Christian Guzman's Alphalete collection for the upcoming season release. It was to be a quick and dirty shoot. Gear that day would be the Canon 5D MK3 + 50mm f/1.2 and the Profoto B1 modified with the beauty dish. On this shoot, I was entrusted with creating catalog images and editorial images which would be used for their instagram profiles and web store site.