Basketball Under a Freeway

It will always be a compromise, use a DSLR for the autofocus and speed or go for the medium format and get more detail, colors and depth. When it comes to speed, nothing beats a DSLR, the autofocus is lightning fast but, it falls short with it comes to color and dynamic range. I chose the Fujifilm GFX 50s for this shoot. When it came to action, we had to redo it multiple times, but when you grab that shot, it's all worth it. 

Fujifilm GFX 50s + 63mm - f/3.6 @ 1/100th/sec

For this shoot, I chose two Profoto B1s with midi octabank from Elinchrom and Profoto Zoom Reflector. We were shooting around 11:30 AM on a sunny day, but since the location is under a freeway, it was completely shaded. The light on the side acted as a natural rim light. The octabank was the key light for this shoot. A bit of flash goes a long way when it comes to separating your subject from the background. In the image above, there are two flashes, one camera left with the zoom reflector at its' lowest power and another in the octa camera right. Adding @drkev_hybrid in the foreground camera right really helps build a scene as well. Having someone playing basketball with a friend is more powerful in this context. This is my personal feeling, Kev did not object. 

Fujifilm GFX 50s + 63mm - f/2.8 @ 1/125th/sec

This shot took multiple tries. Moving onto an EVF (electronic viewfinder) has its pros and cons. A DSLR is a real-time image produced by a mirror, an EVF is a screen and when you consider all the processes needed to create that image, there are some delays. I am sure with practice it will become easier, but for now, it is still a little challenging to nail shots like these. Since I am using flash without the Profoto TTL remote, I am trapped at 1/125th/sec which isn't the best for freezing action unless you press that shutter at the moment of inertia. It took a couple tries and a missed shutter clicks on my end, but in the end, we came away with one useable shot. 

The lighting set-up for this shot is a little different. Adding more rim light wouldn't benefit this scene, there was plenty to be had from the sun. Instead, I opted to bounce light off the ceiling with a Profoto B1 with the Zoom Reflector. This helped reduce the exposure and retain some of the detail outside the underpass. Flash also aids in freezing action, something I needed desperately. There is an octabank camera left as well to help separate the shooter.  

Fujifilm GFX 50s + 63mm - f/2.8 @ 1/125th/sec

If you can pose a shot, go for it. I start with the actual action and go from there. Considering that medium format cameras are slow, it's a must. Trying to capture this at its actual speed is nearly impossible or would take much longer. I am sure if you look, you can tell my light set up for this one pretty easily. Octabank camera left and the ceiling is a dead give away for the second light. If I could go back, I would have turned the power of the flash located camera right down just a tad.

These images were created for Myodetox. There was a book published and printed that I am waiting to get my hands on. Once I get it, I will update this post with some tear sheets of the design work. There are a couple of IG stories from the event I saw, it looks amazing. Seeing my work printed is why I do this. On to the BTS. 

iPhone X

Remember, Tell a Story

After some coaching from a close friend, he reminded me that I need to continue to push my creativity. Being able to tell as story through our photos will always be more powerful. I was finding it tough finding a way to shoot cars in an interesting way. Car photography is a whole other animal. Composition is always important, but with such large subjects and even a larger environment.

With ample research, you can tell strong automotive photography has a story to tell. The environment plays a big roll. The more simple, the better, as that it doesn't detract from the car itself. These shots were taken in a mall parking structure one hour after it closed. Security wasn't an issue, even though they did question us being there. He just said make it quick and he never came back. 

Lighting for the shots involved bouncing light off the ceiling and floor to get highlights and help kill reflections. Since cars are huge, these shots are comprised of up to 8 shots. The results are well worth the effort. Let me know if you can figure out the proposed based on these iconic automobiles. 

IG: @don_wolf

IG: @terryeas

Hunting for Good Light

Hunting for good light is basically want we spend our life doing as a photographer. We either hunt it or do our best to create it. With the Fujifilm GFX 50s, when you find great light, the results are simply amazing. These photos were shot with a friend Aleksandra, who toughed out the brisk winds with me. 

Street Photography with the Fujifilm GFX 50s

It has been a long time since scheduling off an afternoon to wonder the street. Street photography was the tool I used to get familiar with new gear and techniques. This time, it was gear, the Fujifilm GFX 50s. The camera is particularly slow and out of its element for quick focus acquisition, but once you figure out that it's you who must slow down, each shot composed is almost a masterpiece. Taking the time to stop and figure out why this scene caught your eye is what street photography is about. This time, with the GFX 50s, there is no fear of blown out highlights or lost shadows. Going medium format is freedom. 

IG: @shoottheplanet