We were commissioned to cover the creation of an art installation for Value Village. The art installation would be set up in Graffiti Alley in downtown Toronto over the course of a day. We were asked to shoot as the project unfolded with uploads periodically sent over for use on social media. Our challenges on this gig would be both logistics and the ability to shoot in a small area for two days, while capturing a fresh perspective each time.
The point of the installation is to raise awareness of the amount of water wasted for the production of new clothing. I am all for reusable and renewable products. It was amazing to see the piece come together over the 8 hours. It was cold and wet, and when the sun finally made its way into the alley, all of us, both video, sound, and photo, did out best to soak up some vitamin D.
We worked with an amazing team that catered to the content that was needed. It’s a wonderful feeling to see our work be posted as you shot both on social media and the website. I am not completely sure where else the images went, but when work is showcased, nothing else brings me more satisfaction. Back when I started, I just wanted my work to be part of something bigger. Working closely with Kae, we were able to edit and send images for use almost immediately. As time passes, you learn that you can’t do it alone, it takes a team. More perspectives honestly produces better work.