Look Organic: Cosmetic Campaign

The most rewarding projects are definitely the ones where you are part of the planning and execution. Mind you, this project might of been on the rougher side, but never the less, there was art direction and a plan to build a powerful site for the launch. Check out Look Organics.


The premise of the brand is hydration and using the least amount of ingredients possible. We ran with the hydration part of the brand here. It’s amazing what a borrowed fish tank, carbonated water and some lightings can do.


Last but not least, the product shots. All products are shot one by one in studio. A series of light shaping tools and bounce cards help control unwanted reflection and reflect light to fill shadows as needed. My biggest tip fo shooting products is to have patience and take the time when creating the photo to fix lighting problems. You will be glad once you get into photoshop.

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