Look Organic: Cosmetic Campaign

The most rewarding projects are definitely the ones where you are part of the planning and execution. Mind you, this project might of been on the rougher side, but never the less, there was art direction and a plan to build a powerful site for the launch. Check out Look Organics.


The premise of the brand is hydration and using the least amount of ingredients possible. We ran with the hydration part of the brand here. It’s amazing what a borrowed fish tank, carbonated water and some lightings can do.


Last but not least, the product shots. All products are shot one by one in studio. A series of light shaping tools and bounce cards help control unwanted reflection and reflect light to fill shadows as needed. My biggest tip fo shooting products is to have patience and take the time when creating the photo to fix lighting problems. You will be glad once you get into photoshop.

Look product photography_gfx50s.jpg

Product Work

Shooting products are honestly one of harder subjects to shoot. Once you decide on the background and the base, it honestly becomes a game of inches with lighting. I usually tend to work with large modifiers that produce soft light, but when it comes to product, the opposite is needed. Hard light tends to produce the best gradients. To achieve gradients, grids are needed.  Almost all lights used were grided. A tight grid was used to highlight the company name on the lid. I cannot stress the importance of using a modeling light, its the only ay to see what you will if you are placing the light

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Myodetox: Wedge Creatives

The biggest take away from this shoot was being kicked out of the location about an hour into the shoot. To be honest, we only asked one of the 3 landlords that run the place. Sadly, it wasn't enough. Luckily, we were able to get most of the shots done before we were forced to leave. One tip, if you are asked to leave, leave. At least they most likely won't ask for the images you already captured. At least you are leaving with something. 

We choose this location for the rustic feel. This heavily used loading area looks awesome on camera. having lights set up does not help your case when you try to explain this a small project.

Enjoy the images we were able to capture below. 

Equipment: Canon 5DMK3 + Canon 50mm f/1.2 + Profoto B1 + Profoto Stripbank w/ Grid + Elinchrom 69" Octabank


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PC Designer Portraits

Location portraits are hands down my favorite to shoot. There is something about the challenges of balancing ambient light and flash and getting the best angle with the time given to the client that excites me. 

The one takeaway from this gig was the unending snowstorm that morning. Something people have to understand about working for yourself is that you cannot be late. There is no such thing as a sick day or even calling in sick. I have made my way to gigs through flat tires, storms, traffic and with a looming gout attack. That's right, painkillers have got me through an event that you just can't miss. Your name is on the line, and negative news travels fast. To me, clients come first, time is paramount, and I always strive to do my best with the assists provided to me. 

Enjoy this colorful collection shot for Loblaws. 

Equipment: Nikon D4 + Nikon 24-70 f/2.8 ED + Profoto B1 + Profoto Large White Umbrella + Elinchrom Rotalux 69" Octabank


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Something new in the kit

With a vast investment in gear behind me, I took a break from buying more lenses and cameras for a good amount of time. In my series of work, my weeks are spent shooting events and portraits. The Sigma 85mm f/1.4 DG HSM Art seemed like the perfect fit. Not only would it allows me to put down my Nikon 70-200mm f/2.8 VR, but make shooting long events less painful. 

IG: @vinnierehab

IG: @vinnierehab

There is a lack of talk when it comes to the ergonomics of shooting and carrying gear. Every pound on you and in your hand adds up when it comes to 8 hour days, even 4 hour shoots. I am not saying, the Sigma 85mm f/1.4 DG HSM Art is a light lens, but it weighs less than the Nikon 70-200mm f/2.8 VR and most of the times, I can get physically closer to make 85mm work. After spending a week with the Sigma 85mm f/1.4 DG HSM Art, it is a definite keeper. The Nikon 70-200mm f/2.8 VR doesn't even leave my camera bag, although there is a place and time for it.  

Shot for the Empire Club of Canada. The Honourable Bill Morneau, Minister of Finance. 

Shot for the Empire Club of Canada. The Honourable Bill Morneau, Minister of Finance. 

I used the Sigma 85mm f/1.4 DG HSM Art both in studio and on location.The lens is unbelievably sharp at f/1.4, but the sweet spot is f/2.0. This is my opinion, I haven't seen something this sharp since owning the Nikon 200mm f/2.0 VRI. If you would like to check out the rating, its has taken the top marks from DXOmark.

Sigma 85mm f/1.4 DG HSM Art headshot

It has been a while since investing in a new lens, it brings me true excitement and wonder all over again. I know spending money and owning new things shouldn't be a reason to shoot more, but it's been so long. This is me convincing myself. Usually there's buyers remorse with gear, but after the first couple of shots, there is no doubt this lens will not become part of my arsenal. I look forward to leaving the 70-200mm in the bag, and moving to this lens as a lighter option.

IG: @vinnierehab

IG: @vinnierehab

Minimizing pain during a gig is paramount for me, because if you're not comfortable, there is no way you can preform your best. I know this from years of shoulder & back pain which adds up at the end of long shoots. This year, I have invested in supportive gear to help make sure pain in minimized. We all deserve a pain free career.

IG: @vinnierehab

IG: @vinnierehab


Partial.gallery is an art rental service for both residential and commercial use. I had the pleasure to capture some of the clients who proudly display their choice of art in their homes and places of work. 

This day was a fun one, with up to five locations on a day. I absolutely love shooting everyday people. One thing I have found to be true is that when shooting working people, they are the most comfortable in familiar environments. This being their home, or work. It helps tremendously. When I'm on a white seamless, I can assimilate with my clients who shoot in video. When shooting on location, I am in bliss, unless studio is required and working with an experienced model. 

This day, the challenge of balancing ambient light in tight and large spaces was welcomed. I will admit, some items may have been moved to build a more powerful photo. 

Camera: Canon 5D MKIII Lenses: Canon 16-35mm f/2.8 & Canon 50mm f/1.2 Flash: Profoto B1 Modifiers: Profoto Zoom Reflector, Softlight Reflector, Elinchrom Octabank 69", Stripbank



Luckily, during a press day at Loding, I had the chance to set up some big lights and capture the works of art put forward by their patina master. We were the last ones for the day, so the little extra time allowed me to go the extra mile when capturing his portrait and one off works of art. 

loding shoes portrait
loding shoes
loding shoes
loding shoes
loding shoes

Christian Guzman & Alphalete for Umoro

I had the pleasure of working for Umoro to shoot Christian Guzman's Alphalete collection for the upcoming season release. It was to be a quick and dirty shoot. Gear that day would be the Canon 5D MK3 + 50mm f/1.2 and the Profoto B1 modified with the beauty dish. On this shoot, I was entrusted with creating catalog images and editorial images which would be used for their instagram profiles and web store site.